Together we’ll Turn GTM Into Revenue
I’m Shivani Pandey, a GTM Automation Specialist focused on building practical workflows across lead management, data enrichment, outbound and revenue operations.
About Me
Shivani Pandey was born in India. After post graduate from university, she began her career in digital marketing.
Hi, I’m Shivani.
I started my career in digital marketing, working across SEO, lead generation, outreach, and data-driven marketing. Over time, I became more interested in the systems behind these activities, how leads are managed, how data can be organized, and how repetitive GTM tasks can be automated.
That interest led me to GTM Engineering.
I’m now focused on building practical workflows around lead management, data cleaning, enrichment, ICP research, outbound, and automation. I enjoy taking a manual process, understanding where the work gets stuck, and finding a simpler way to run it using the right tools and workflows.
Through my projects, I’ve worked with tools like Make.com, Clay, Brevo, Google Sheets, and other GTM platforms to build and test real workflows.
For me, GTM Engineering is about more than connecting tools. It’s about understanding the problem first, building a process around it, and making the work easier to repeat as the volume grows.
2026
GTM Engineering
Started focusing on GTM workflows, automation, and revenue-focused systems, combining marketing knowledge with automation.
2023
Digital Marketing
Moved into SEO and B2B marketing, working on lead generation, ICP research, prospecting, and email outreach.
2022
Getting Started
Started my career in digital marketing through video editing and social media, building a strong foundation in content and digital marketing.
Experience
Jan 2025 – Apr 2026
Digital Marketing Executive — Nebula Media UK
- Managed On-Page, Off-Page, and Technical SEO to improve rankings and organic traffic.
- Conducted keyword research, content optimization, internal linking, and backlink building.
- Managed social media content, including planning, scheduling, publishing, and optimization.
- Created marketing videos and social media reels to increase audience engagement.
- Used Google Analytics, Google Search Console, and SEO tools to track performance and optimize campaigns.
Jul 2023 – Jan 2025
Digital Marketing Executive — Flowace.ai
- Researched Ideal Customer Profiles (ICPs) and target accounts for B2B lead generation.
- Used Apollo and LinkedIn Sales Navigator for prospect research, list building, and qualified lead generation.
- Planned and executed cold email campaigns using Brevo, tracking outreach and campaign performance.
- Created SEO-optimized pages and blogs to support content marketing and organic demand generation.
- Managed On-Page, Off-Page, and Technical SEO, improving organic traffic and first-page keyword rankings.
Feb 2022 – Jun 2023
Video Editor — Maximize Success Academy
- Created marketing videos, product demos, and social media reels using Camtasia and Canva.
- Designed social media creatives to improve brand visibility and audience engagement.
- Managed social media content across platforms, including planning and scheduling.
- Monitored social media performance to identify content and engagement opportunities.
- Supported content marketing and social media growth through consistent visual content.
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