Hi, I’m Shivani.

I started my career in digital marketing, working across SEO, lead generation, outreach, and data-driven marketing. Over time, I became more interested in the systems behind these activities, how leads are managed, how data can be organized, and how repetitive GTM tasks can be automated.

That interest led me to GTM Engineering.

I’m now focused on building practical workflows around lead management, data cleaning, enrichment, ICP research, outbound, and automation. I enjoy taking a manual process, understanding where the work gets stuck, and finding a simpler way to run it using the right tools and workflows.

Through my projects, I’ve worked with tools like Make.com, Clay, Brevo, Google Sheets, and other GTM platforms to build and test real workflows.

For me, GTM Engineering is about more than connecting tools. It’s about understanding the problem first, building a process around it, and making the work easier to repeat as the volume grows.